On September 11, the Guangdong Provincial Department of Culture and Tourism launched the 2026 Guangdong “Golden Autumn Culture and Tourism Consumption Season” subsidy program. Running from September 11 to October 31, 2026, the program will distribute a total of 30 million yuan in culture and tourism vouchers to visitors from home and abroad as well as local resident, inviting tourists with sincerity and boosting tourism with real benefits to fully stimulate culture and tourism consumption across the province.
The program features both offline and online channels. The offline channel is organized by UnionPay Merchant Services, while the online channel distributes vouchers through platforms including Fliggy (in partnership with Damai), Tongcheng, Trip.com Group (in partnership with Qunar and Trip.com), Meituan (in partnership with Dianping and Maoyan), and Douyin. Covering key holidays such as the Mid-Autumn Festival and National Day, the program extends a sincere invitation to friends around the world: “Visit Guangdong in every season.”
During the promotion, residents and visitors can purchase designated culture and tourism products and services through the UnionPay Cloud QuickPass “One Ticket, One Guangdong” mini-program, as well as platforms including Fliggy, Tongcheng, Ctrip, Meituan, and Douyin, and enjoy instant discounts on qualifying purchases of up to 500 yuan. Vouchers are released daily at 10:00 sharp, available on a first-come, first-served basis while supplies last.
The vouchers can be used for a wide range of offerings, including hotel and homestay accommodation, scenic spot tickets, and performing arts tickets provided by participating merchants; domestic and inbound travel packages, as well as intra-provincial and domestic tours (including Greater Bay Area tours); and “culture and tourism plus” packages such as “hotel plus dining,” “hotel plus scenic spot,” and “scenic spot plus dining.” They also cover new business forms and scenarios including smart tourism, low-altitude tourism, cruise and yacht tourism, sports event tourism, rural tourism, industrial tourism, ice and snow tourism, educational tourism, senior tourism, family tourism, tourism performing arts, and cultural relic-themed tours.
To claim the vouchers, users can access the “One Ticket, One Guangdong” mini-program or the subsidy program page on the Cloud QuickPass app homepage, or they can participate via the “Vibrant Guangdong, Joyful Travels in Guangdong” WeChat official account. The offline program runs in two phases: Phase One from September 11 to 13, and Phase Two from September 14 to October 31. Vouchers issued in Phase One must be redeemed by 23:59:59 on September 13, while those issued in Phase Two are valid for seven days from the date of receipt and must be redeemed by 23:59:59 on November 6. For the online program, users can search for keywords such as “Guangdong Culture and Tourism Vouchers” and “Guangdong Consumption Vouchers” on platforms including Fliggy, Tongcheng, Ctrip, Meituan, and Douyin to access the campaign page. Vouchers on Trip.com’s overseas platform will be released starting September 15.
During the promotion, each user may redeem only one voucher per platform per category in each phase. Vouchers cannot be split, cashed out, or resold. Culture and tourism products and services purchased with the vouchers must be used by November 30, 2026 (inclusive). As voucher validity periods, claim limits, and redemption methods vary slightly across platforms, users should refer to the campaign pages for specific terms and conditions. The organizer reminds residents and visitors to redeem their vouchers in accordance with the page instructions to avoid being unable to enjoy the discounts due to improper use.
Reported by: TAN Lin
