Huidong Women’s Footwear Exhibition Zone Photo courtesy of LAI Jinlang YE Lin, LI Haichen
On April 2, the 2nd Guangzhou-Huidong Women’s Footwear Exhibition & Matchmaking Event and Cross-border E-commerce Sourcing Fair, themed “Hand in Hand for Cooperation and Shared Development” was held in Huidong County. The event innovatively adopted a model combining “precise supply-demand matchmaking + on-site industrial belt visits”, bringing together 50 local high-quality shoe enterprises and over 50 cross-border and foreign trade buyers. The value of intended orders on site exceeded 20 million yuan, injecting strong momentum into Huidong’s shoe industry in terms of market expansion, brand building, and transformation upgrading.
At the exhibition area of the event, a dazzling array of Huidong women's shoes was on display, featuring styles that blend classic heritage with trendy elements, fully showcasing the diverse charm of Huidong's women's footwear industry. A special 2026 summer new product fashion show was held on site, featuring 42 new models of smart and eco-friendly women's shoes. Combining high-tech sustainable fabrics, intelligent design, and fashionable aesthetics, these shoes highlighted Huidong’s strength in R&D and innovation as well as its brand development potential.
The core matchmaking session was held in a lively and dynamic atmosphere. According to reports, representatives from local shoe enterprises engaged in one-on-one targeted discussions with buyers from the Guangzhou Shoe Industry Chamber of Commerce, Hugo Cross-border, the Shein platform, and others. They conducted in-depth talks and reached consensus on key areas such as shoe design, production processes, order volumes, and cross-border cooperation models. Many companies secured preliminary cooperation intentions on the spot, laying a solid foundation for future deeper collaboration.
On the afternoon of the event, the buyers were divided into two groups and visited factories in the core industrial belt of Huidong’s shoe industry. They closely observed the entire shoemaking process, gaining detailed insights into the enterprises’ production capacity, quality control, and R&D capabilities. The buyers spoke highly of Huidong’s complete industrial chain system and exquisite shoemaking craftsmanship, and clearly expressed their willingness to deepen cooperation and jointly explore domestic and international markets.
According to preliminary statistics, the value of intended orders generated at the event exceeded 20 million yuan, far surpassing expectations. Huidong County will continue to leverage its advantages as an industrial base, regularly establishing platforms for production-sales matchmaking and cross-border cooperation, while strengthening the regional brand of “Made-in-Huidong Women's Shoes”. These efforts aim to help enterprises overcome market expansion challenges, enhance their core competitiveness, and promote high-quality development of the shoe industry, thereby contributing greater strength to stabilizing the scale, optimizing the structure, and improving the quality and efficiency of the county’s foreign trade.
Reported by: LAI Jinlang, YE Lin, LI Haichen
