Mr. Gu Wenbin, co-founder Huizhou Enya Music Co., Ltd, announced on May 15 that, “The selling prices of our products in the US increased significantly, reaching the same standards prior to the tariff war”. With the easing of the trade situation and the much reduced production costs, Enya Music will effectively enhance the competitiveness of product sales in the U.S. market.

In the recent May Day holiday, Enya Music launched five flash mob activities in Huiyang and Huicheng, and the intelligent musical instruments used by the band members immediately caught the attention of local residents. Enya Music is located in Huiyang, the “Capital of China's Guitar Industry”, and its intelligent musical instruments rank first in the global market share. Up to now, Enya Music has more than 100 patents related to smart guitars, and has been recognized as a national high-tech enterprise and a “specialized, fine, special and new” enterprise, becoming the head enterprise of the global smart guitar industry.

Mr. Gu Wenbin continued that, “Affected by the rising cost, we had decided to raise our selling price in the US market”. Sales in the U.S., which account for 15 to 20 percent of his company's exports, were “cut by a big chunk” after the price hike.

According to the Joint Statement of the U.S.-China Geneva Economic and Trade Talks, China and the U.S. each eliminated 91 percent of its tariffs and suspended 24 percent of its reciprocal tariffs for 90 days. At 12:01 Beijing time on May 14, China and the U.S. officially adjusted their tariff policies. After the adjustment of the tariff policy, Enya Music also adjusted the price back to the previous pricing, and it is believed that the sales of products in the U.S. market will gradually recover.

In the face of the complex international trade situation, Mr. Gu Wenbin believes that it is necessary to accelerate the diversification effort. In the case of fluctuations in the U.S. market, Enya Music immediately adjusted its strategy and doubled its sales in the European market in two months. At present, Enya Music' products have been widely sold in more than 50 countries and regions around the world, and the brand has been recognized as a prestigious one in overseas market.

In the near future, Enya Music will continue to develop intelligent musical instruments, explore the AI-empowered music education, enhance the value-added of its products through technological upgrading, so that the world can hear the voice of China's innovation.

Reported by: LIU Jianwei